Advocacy toolkit

Gain new skills while you help transform learning and teaching. Advocacy is fun and empowering, and there are many ways to make a difference. ISTE’s advocacy toolkit offers resources to help you achieve your vision for digital age education.

Federal Policy Toolkit

What You Need to Know About ESSA:

ESSA Leadership Whitepaper (2017):
ESSA, Edtech and the Future of Education. (PDF)

Breaking Down ESSA (PDF)

Title IV Fact Sheet (PDF)

Title II Fact Sheet (PDF)

What You Need to Know About E-Rate:


E-Rate Infographic Poster 

State Advocacy Toolkit

Public policy statement and advocacy plan template (PDF). Help your organization develop long-term policy priorities and an advocacy plan. Refer to the plan developed by the ISTE affiliate AzTEA for an example.

Student Technology Showcase (PDF). This event is a great way to demonstrate to policymakers, staffers and the general public how digital learning is transforming education. Refer to the case study developed by the ISTE affiliate MACUL for an example.

ISTE Advocacy Network booth tips (PDF). Successfully host a booth at your organization's conference that will showcase and build momentum for your advocacy efforts.


Personal advocacy checklist (PDF). Track what you’ve accomplished so far and set your advocacy goals for the future.

U.S. Congress website scavenger hunt (PDF). Have fun while you learn about your U.S. senators and representatives!

State legislator website scavenger hunt (PDF). Go on a hunt to become a well-informed state advocate! 

Meeting and presentation tips (PDF). Learnhow to conduct a meeting with a policymaker or staffer and make your case for ed tech effectively and succinctly.


Your policy position (PDF). Summarize your policy position in a professional and succinct one-page format.

Digital learning success story (PDF). Clearly articulate your story and share it with key audiences to make the most impact possible.

Elevator pitch (PDF). Use this template when you have only a minute or less to make a powerful case for digital learning.

Press release (PDF). Encourage media coverage of ed tech issues and effectively publicize your events and successes.

Letter to the editor (PDF). Craft a commanding and informative letter that will be prime for publication in your local news outlet.

Join the ISTE Advocacy Network

Subscribers will receive ed tech advocacy news from ISTE as well as timely legislative updates and action alerts on digital learning policy developments.