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Managing your personal brand in the digital age

By Tracee Aliotti 7/14/2015 Digital citizenship

Who are you? What do you stand for? What makes you different from everyone else?

As a marketer, I read those questions and instantly think, “ooh, ooh, that’s your brand! The answers to those questions make up your personal brand.” Or, to put it another way, they make up your identity. Now that’s a heavy and complex term.

Identity is one of those fluid words whose meaning can vary drastically depending on who....

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